Search Engines
So you have published your killer website,
you have probably told all your family and friends about it, but you are
now wondering how others will be able to access your site. The first step
to take now is submit your site to some of the most popular search engines. Submitting
your site to these engines can take minutes , but getting listed in results
usually adds even more time than that. Don't over submit your site or
you could find you're inadverantly increasing the length of time it will take for your
site to become available. Here we will provide you some links and tips on how to effectively
submit your site.
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Titles and Meta Tags
Meta-tags are HTML
tags that help describe the document they are located within.
They are important for successful search engine marketing.
Search engines focus on three primary meta-tags to help determine
the relevance of a website.
The title tag is what describes exactly what the document
contains. It should contain keywords of terms that describe
the content of your documents. The title tag is what your
audience will see when it appears in a search result. A title
tag should be no longer than 70 characters and contain words
and phrases that will describe your site accurately.
The next title will be your Description tag. In
general, it should contain less than 250 characters that explain
the content of your page. It should also contain keywords
and phrases that are relevant to your page.
The last tag is
the keyword tags. This tag should contain less than 250 characters
including spaces. It should contain keywords and phrases that
are consistent with the HTML body text and page title. No
single word should be used more than twice. Be specific and
accurate with your keywords.
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Free Submissions
Search Engines and Directories provide
a free submission page where you can submit your website. Make sure you read
their guidelines and do not submit your site excessively. Your site must contain
quality content, relevant to searchers, and solid linking structure to be included
within six to ten weeks. Free submission does not gurantee you will be included. If you
do not get included in eight to ten weeks, resubmit your site. Here is a list of
free engine submissions:
Google
AlltheWeb/Lycos
Altavista
Exactseek
Search It
About
Paid
Inclusions
A sure way to get
your site included in search engines is thru paid inclusion
programs. Paid inclusion does not affect the ranking of search
results, but instead ensures content is presented to users in 72 hours. Typically this service will cost around $39 (prices may vary), and it will revisit your site regularly, for up to a year, to update the search engines database. After this time period, if you don't renew, your page might possible be dropped. However, if you've built some links, this is highly unlikely. Home pages are deemed as important by all crawlers, and it would be unusual for these crawler-based search engines not to include it.
Inktomi
Singing Fish
Teoma
Looksmart
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